It can be difficult for companies to blend community building and green initiatives together, especially with non-profit partners. Sometimes, it can require more planning and time, but when each business and non-profit is busy with day-to-day operations, it can be stressful to find the right moment to plan a joint event or program. Fortunately, SolarCity is giving non-profits a new way to fundraise with little effort with its new SunRaising program, and businesses looking to develop a CSR strategy can help.
Currently, SolarCity provides a referral program to companies, where the business can get a referral bonus each time it encourages clients, customers, or business partners to sign up for solar. But SolarCity’s new SunRaising program for non-profits can be a great green team building exercise. By partnering with a local non-profit, a company can help encourage employees and clients to attend “solar events,” which will teach interested people about solar installment and sign up. The local non-profit receives the referral bonus instead, which can help support their day-to-day operations and projects.
Not only can it help your company go solar, but it can also support your CSR goals by helping a local non-profit raise money to create a greener community with solar energy. The SunRaising program is also very easy to implement, and only requires the time it takes to promote and attend a solar event. And because there is a SolarCity consultant that can help you plan your events, there’s less stress or work for your CSR coordinator to add it to any current strategies. Overall, SunRaising can be a great supplement to your current CSR strategies, or a great starting point for a business.
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