Crayola’s ColorCycle Program Takes Aim at Plastic Pollution

Have you ever thought about what happened to all those markers you used once they ran dry? All those hi-liters, whiteboard markers, and so on that allowed to you make the points you needed to in meetings and briefings? Most of us don’t. We just get all the use we can out of them, then toss them in the trash before we open a new pack.

Well, Crayola has a program that’s trying to divert these dead soldiers from our landfills so they can be recycled into new markers.

The ColorCycle Program

The idea behind the ColorCycle program is that it allows schools to directly recycle the markers they use, keeping them out of landfills and reducing their carbon footprint. It also acts as an example for kids, showing them how their choices can have a direct impact on the environment and the planet. Lastly, despite the program being run by Crayola, it takes markers regardless of who manufactured them, and what type they are. Everything from erasable school markers to the teacher’s big yellow hi-liter can go in that bin.

While this program is currently only available to 1st through 12th grade schools in certain regions of the U.S. and Canada, Crayola hopes to extend the program in the future to many more locations.

You Can Still Participate

Whether you’re a local business, an art school, or even a college campus, it’s still possible for you to participate in the ColorCycle program as long as there’s a school in your area you can partner with. All you need to do is reach out to them, and then you can drop your own dead markers off at their location. This maximizes the amount of impact the program can have, and shows what happens when everyone works together to make recycling a reality.