Why transportation should be a part of corporate social responsibility

When thinking about ways to enact green corporate social responsibility, a company might think about enacting recycling or no-waste programs. But what about transportation?

An extensive article published by CityLab shines a light on how businesses can address their sustainable practices by looking at transportation to and from work. Using Seattle’s Commute Trip Reduction program as an example, many companies (and the city) found improved transportation traffic and reduced the environmental impact of transportation when the program went into effect in 1991.

For one, single-occupancy commuting increases the production of greenhouse gasses, wastes energy and fuel (especially in comparison to the number of people in a 4-5 seat car). This becomes a part of traffic problems during city rush hours. In addition, building and maintaining infrastructure for cars, such as highways and parking lots, contribute to greenhouse gas production, creates the heat island effect, increases polluted runoff of water, and encourages the use of cars overall.

However, the city of Seattle’s program has help reduced traffic congestion and pollution by encouraging companies to implement programs aimed at single-occupancy drivers. In the 25 years the law has been implemented, Seattle has seen greater gains in public transportation and van sharing programs, as companies with hundreds and thousands of employees provide incentives to reduce energy consumption.

As a boss or leader for sustainability in your business, looking at transportation alongside other sustainable initiatives (such as waste reduction or recycling) can help build a greener work environment. How does the company help or provide incentives to employees to practice green actions, such as carpooling? Some suggestions that could work include:

• Relaxed arrival times or offer telecommuting from home
• Transit subsidies for carpools and public transportation
• A monthly bonus for biking or walking to work
• Secure bike racks and access to showers and towels for bikers
• A bike share program that offers free bikes for occasional use to commuting employees

Not only do these efforts help the environment and employees, but it can benefit the companies by reducing many structural costs. For example, having less cars reduces the need for parking space and land, plus their upkeep after continuous wear. Commuting assistance can also help retain employees, reducing the need to hire and train new people.